Brain Storming

As part of out second assignment at uni we were asked to brain storm 'The Tipping Point'. Our group did a general brain storm and then focus in on peoples individual ideas.


Since the issues and themes in the book are all linked together, the brain storm looks a bit of a mess. We started with Epidemics, then The Law of the Few, then Crime and the Stickiness Factor.

To relate the topics to the real world we took the topics that everyone had expanded more on and discussed them to try and come up with solutions for the real life problems we had found.

When I did my mind map in assignment one, I focused on the chapter 'The Stickiness Factor'. We were talking about advertising and I thought of the new advert about Global Warming. It shows a man telling his daughter a bed time story about climate change. We are told that we decide whether the story has a happy ending. I didn't think this was a very 'sticky' advert, so I have decided to look at ways that we can make saving the environment fashionable or 'sticky'.

At the moment people seem to be buying cheap clothes, wearing them once and throwing them away. This is obviously not good for the environment. My idea is to make clothes that are completely bio-degradable and so cheap that they can be thrown away or somehow destroyed after one wear. Right now clothes that are that cheap are extremely damaging to the environment and clothes that are bio-degradable don't seem to be very available and can be quite expensive.


We were told that 'blue sky' thinking is allowed... so even though I'm thinking that some kind of material that can be worn once and then somehow destroyed safely and in an environmentally friendly way is probably not possible right now, it might be one day!